In 2010, MaxInsight was founded in Beijing.
Based in Beijing, we have offices in Shanghai, Guangzhou, Wuhan, Zhangjiakou, Shijiazhuang, Munich and Boston.
With nearly 400 employees, including about 200 technical team members, most of whom are software engineers, product managers, data experts and consultants.
Based on PaaS, we provide the closed loop of full-stack business of experience consulting, data intelligence and experience interaction, covering automotive, finance, real estate, retail, e-commerce, O2O and other industry solutions.
We offer services to top 500 companies in various vertical industries, including BMW, Mercedes Benz, Bayer and Poly all year long.
Development History
20
22
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Build a customer experience monitoring mechanism with the automotive service customer experience index system as the core, and launch the Automotive Service Customer Experience Index (CXI);
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Obtaining the first round of strategic financing exclusively invested by Zhangjiakou Financial Holding Group Co., Ltd, a comprehensive state-owned financial holding group established under the leadership of Zhangjiakou Municipal government;
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Selected into the 2022 Beijing Science and technology Service Industry Special support List;
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Listed as Beijing intellectual property pilot unit, Beijing's top 100 digital economy enterprises; TOP100 high-growth companies in 2022; "Unicorn company" by Beijing Chaoyang District;
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Awarded by Deloitte as "The Rising Star of China's High-tech Growth in 2022"; the "Best CEM Service Provider of China MarTech Industry" by the First New Voice & FAST.
21
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Launched "NICE Experience Middle-end", a full-channel VoC management platform. Based on this, developed business into automotive, real estate, e-commerce/retail, O2O, finance/ insurance, hospitality and tourism/catering and other fields and gained recognition from top enterprises such as BMW, Mercedes Benz, Poly and Bayer;
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Set up an office in Munich, Germany to start business expansion in the European market;
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Became a full-stack supplier of Poly Real Estate in CEM;
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Started strategic cooperation with Alibaba Cloud. As the partner in the CEM field, MaxInsight became the SaaS service provider in Alibaba Cloud;
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Got listed by Chaoyang District, Beijing as "Phoenix Scream Enterprise"; Became a member of UXACN (User Experience Alliance China affiliated to the Ministry of Industry and Information Technology);
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MaxInsight's "Full-stack Management Program for Bayer Customer Experience" was listed in the Collection of Excellent Practice Cases of User Experience by Department of Science and Technology of the Ministry of industry and information technology;
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Became the employment practice base for MAP and BAC of Beijing Normal University and MAP of Central University of Finance and Economics;
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Won the 36Kr "WISE 2021 King of New Economy-Hardcore Enterprise of the Year".
20
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Became one of the BMW's 7 global CEM suppliers with companies such as Qualtrics and MaritzCX to provide BMW with full-stack services like survey, textual analysis, NLP technology and CB platform;
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Started strategic cooperation with China Mobile to develop, implement and convert clue models for automotive industry;
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Launched PaaS product "Experience Cloud" for analysis of experience monitoring of retail scenarios.
19
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Established a data institute in Boston, USA, focused on basic research and international academic exchange;
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Stood out among nearly 3,000 suppliers and became the "The BEST in Quality" of Beijing Benz;
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Started strategic cooperation with Bayer to provide it with comprehensive services such as business consulting, market research, digital platform construction and precision marketing;
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Entered the special program of technology innovation for technological enterprises in Chaoyang District, Beijing.
18
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Gained recognition as a high-new technology enterprise from the state and Zhongguancun;
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Launched the automotive experience index CN-NPS together with China Quality Press affiliated to the State Administration for Market Regulation;
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Based the support of the "Hive" system, the data annotation team was transformed into a team of AI trainers.
17
·
Carried out strategic cooperation with Baidu, UnionPay and other parties to build big data products and exploit markets;
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Launched PaaS Hive for experience survey.
16
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The NPS project implemented for Mercedes Benz China won the MB Best Practice award;
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Set up a big data innovation center for research and development of data technology and product incubation;
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Got listed on the New Third Board, a further step in corporate governance and compliance management.
15
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The service experience monitoring project implemented for BMW China won the BMW Best Practice award;
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Designed and launched BCE Index in Chinese market for Mercedes Benz China.
14
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Set up Guangzhou Office and won projects from mainstream Japanese automobile manufacturers like GAC Honda and GAC Toyota;
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Implemented the company’s first mid-term development strategy to accelerate the development of big data and internet business.
13
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Established a large data annotation and quality control center with over 200 employees;
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Became a member of ESOMAR.
12
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Set up Shanghai Office and expanded into markets in eastern China with further improvement in market competitiveness and business delivery capabilities.
11
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Became the core supplier of mainstream automobile manufacturers such as BMW China, Nissan China and Dongfeng Peugeot Citroen;
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Undertook the NPS project from BMW China, as the start of BMW's customer experience monitoring project in the world. Based on this, MaxInsight introduced NPS into the domestic automotive industry.
10
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MaxInsight was founded in Beijing, providing enterprises with professional customer experience management, consumer research and market consulting service.